Drop For Drop
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Skip to section Our Commitment New Water Wells
The Drop For Drop InitiativeThe Drop For Drop Initiative

Our Commitment


Who are we?

People Water is not a charity or a non-profit organization. We're a for-profit, cause-based business, committed to alleviating the global water crisis.

We're a double-bottom-line company. That means that we believe that success goes beyond just turning a profit. We feel we have a responsibility to make a positive impact on our world and community.

At People Water, we measure success in two ways:

  1. As with any good business, we look to increase sales, improve margins, and generate a return for our shareholders.
  2. We also measure our success based on the amount of clean water we make available.

Fortunately, our two goals are interconnected: if we're successful with the first, we'll be successful with the second.

New Water

New Water

How do we give people clean water?

Through our Drop for Drop initiative, we develop or restore new sources of clean water (what we call "New Water"), either by drilling a new well, repairing an existing well, or establishing a water purification system.

We build or repair a well first, and then sell People Water to fund it. An average well delivers approximately 1,000 liters of clean water a day.


Wells People Water

How do wells work?

The average well is about 200 feet deep. Depths can vary anywhere between 30 and 1,500 feet. For smaller wells, where the water table is closer to the earth's surface, a hand drill and pump can be used to dig it. After striking water, we dig an additional 50 - 100 feet to provide longevity for the well. The average well can serve over 2,000 people and produce up to 3,000 liters a day.

Wells break

When properly maintained, a well can last a very long time. But they require regular maintenance.

Many wells breakdown simply because the non-profits that built them run out of money and can't maintain them. People Water's model is built on the idea of sustainability. Because our wells are supported through a for-profit business model, our bottled water profits enable us to build, repair, and maintain wells consistently.

One of the most common problems with wells is that a rubber gasket wears out. It's a small, relatively inexpensive part that can last anywhere from three months to five years, depending on how heavily the well is used. But once this crucial part has worn out the well ceases to function. And unless the organization that built the well has the funds available to fix it, it will become defunct and the villagers are back to where they were before it was built: walking miles for water, and/or drinking water that isn't safe.

Right now there are over 800,000 broken wells throughout the world.

That's why, in addition to digging new wells, People Water has teamed up with Edge Outreach to repair existing wells. Edge Outreach is an organization that specializes in hand-pump repair, sanitation and education, is capable of repairing roughly three wells a day! All they need are the right tools and a little bit of funding.

The end goal

When a well is put into a community it changes everything. No more drinking dirty water, no more long exhausting walks for women and children, and most importantly, the people of the village can be healthier.

At People Water it doesn't matter to us whether we are building a new well or fixing a broken one. The only thing that matters is that PEOPLE are getting clean water and with that clean water a chance to live a better life. That's why we do what we do, and that's why we drink what we drink: People Water. So have a drink with us. And together let's change the world.